Tantum

Client: Tantum

Project: Visual Brand Development

Overview:

Tantum is a global consulting company specialized in strategy and performance management. Tantum is expanding all over the world, including middle east.

Our Role:

Since Tantum is targeting the Arab world market, therefore they need to devolve their brand to fulfill this goal, which can be done by creating an Arabic

typeface, local marketing content, and social media campaign.

Given that Tantum is targeting the Arab world, it is critical to evolve its brand to align with this objective. Here are the key components we will focus on:

1. Creating an Arabic Typeface

The creation of a distinct Arabic typeface is essential for ensuring that Tantum's visual identity is both culturally relevant and relatable to Arabic-speaking clients. A well-designed typeface can enhance brand recognition and convey professionalism and authenticity in the local context.

2. Developing Local Marketing Content

Localized marketing content will be fundamental in effectively communicating Tantum’s values and offerings to the Arab audience. This involves crafting messages that reflect cultural nuances, values, and business practices in the region. From tailored marketing materials to case studies and promotional content, our goal is to create a narrative that resonates deeply with potential clients.

3. Implementing Social Media Campaigns

Engaging with the audience through social media platforms is a powerful tool for brand building. We'll design and execute creative campaigns on platforms like Facebook, LinkedIn, and Instagram to increase awareness and educate the audience about Tantum's services. These campaigns will not only capture attention but also foster community engagement and establish meaningful connections.

Conclusion

The visual brand development for Tantum in the Arab market is crucial for their success in this region. By developing an Arabic typeface, creating localized marketing content, and launching targeted social media campaigns, Tantum will not only enhance its brand presence but also effectively reach and influence its target audience.